Winning new business is essential for any MSP. The majority of companies are using the same type of large cloud provider, making it a point that many don’t emphasize. However, the cloud can be a massive differentiator IF you are partnered with the right provider. What are the specific advantages that you can enjoy with the right partner?
Here are three cloud advantages that can be used as a competitive edge to close deals with on-the-fence clients.
Advantage 1 – Communicate reliability.
If there’s one thing the right cloud solution can do for your clients, it’s reduce roadblocks to productive work. This makes the cloud very appealing to businesses who have experienced unreliable services in the past. Some of the main points of cloud reliability are as follows:
- There are no hardware failures with the cloud.
- The cloud boasts 24/7 uptime, eliminating downtime that clients hate.
- All redundancies are included with hosted cloud, from internet to power.
- The right cloud solution is extremely scalable. It makes it easy to upgrade resources and storage as needed, rather than when your provider is ready.
Targeting these strengths is a great way to show clients that your cloud will keep their businesses productive around the clock, growing their confidence in your offerings.
Advantage 2 – Easily accessible, completely secure.
Many MSPs boast that their services provide impressive security, but when it comes to cloud they struggle to pinpoint exactly why security is so central. You need to be communicating that cloud solutions greatly expand the accessibility of your data without compromising on security in the slightest. Here are some specific topic points:
- Cloud security is layered security. There is an established infrastructure with multiple layers of security, including data, network, and physical.
- Business continuity that you can rely on. Cloud boasts faster times and easier disaster recovery than on-premise. If downtime does occur, your clients can be assured that their data is completely intact and secure.
- Location independence for unbeatable access. Clients can conveniently access their data and applications from anywhere and any device.
Many cloud solutions can’t highlight these advantages because they are plagued by security breaches and data loss. Make sure that the cloud provider you partner with provides everything mentioned above; it benefits not only your clients, but also your sales pitch.
Advantage 3 – Reduced costs, and not just with price.
Cloud can be very affordable, but you wouldn’t be able to tell by looking at the largest cloud providers. Your MSP can gain a significant competitive advantage by highlight specific areas where the cloud saves money rather than just saying that its “more cost-effective.” Try the following points:
- No capital expenditure costs. The nature of the cloud means that you no longer have to pay for your own physical servers. Hosting gives you more flexibility with a lower cost.
- Server costs become an expense instead of being depreciated.
- Costs don’t fluctuate with the right cloud provider. Consistent pricing is a big plus for businesses who are used to paying different prices each month for the same cloud service.
- Lowered environmental cost. The cloud reduces a company’s carbon footprint by eliminating the need to maintain in-house servers.
Clients love to hear about lowered costs. Partner with a cloud provider who lets you appeal to their wallet.
With these guidelines, go out there and secure some more deals! Provided you have a cloud provider who can actually back up all these claims… It should come as no surprise that Cloud Services for MSPs can back up these claims, so if your MSP is struggling to stay competitive when selling cloud, let’s continue the conversation below.