Are You For Real? How To Add Video to Your MSP Marketing and Gain Instant Credibility

Hi there! I’m Jeanne from Cloud Services for MSPs. We used to be a thriving, seven-figure MSP before we pivoted fully into cloud services. And let me tell you: we would have never grown the way we did without one crucial tool in our marketing toolbox: video!

Seriously… are you even real if you’re not using video?

Why Video Works

In marketing, it’s said that you need 7 to 11 touchpoints before a prospect even considers giving you the time of day. That’s a lot of emails, calls, posts, or ads. But when we started using video consistently, everything changed!

Video gave us what I like to call the “I see you everywhere!” effect. Whether it was a tradeshow or a local event, people who we’d never met would come up to us saying they recognized us from our videos. Even clients would say, “How do you have time to meet with me? I see you everywhere!” That recognition built credibility, trust, and helped close deals faster!

But it wasn’t just about brand awareness. Video helped us:

• Speed up our sales cycle
• Establish expert status
• Stay top of mind with clients and prospects
• Stand out from other MSPs who weren’t doing anything close to this

And we didn’t just post a video here or there. We were doing two videos a month. For over ten years. That’s hundreds of videos! We used them in emails, ads, blogs, on our site, everywhere!

So now that I’ve convinced you to give it a shot, here’s how you can get started.

Step One: Plan Your Topics

Sure, you can whip out your phone and record on the fly: and sometimes, that’s the best way to get a message across. But if you want consistency and longevity, you need a plan.

Start by writing out the key themes you want to be known for. Are you targeting law firms? Manufacturers? Businesses in hurricane zones?

Then break those themes into bite-sized video topics. For example:

• How to keep your business running during a natural disaster
• How to protect remote employees during a weather event
• Why cloud backup is critical for disaster-prone areas

Remember: speak to the problem you’re solving! Don’t talk about yourself. Talk about them. Their issues. Their fears. Their goals.

And always include a call to action! Whether it’s “Download our checklist” or “Visit our disaster recovery page,” give the viewer the next step.

“But What Do I Even Talk About?”

This is one of the most common things I hear.

The answer is: listen.

Listen to your clients. What questions are they asking you right now? That’s your content. Because if one client is asking, dozens of prospects are wondering the same thing.

Other content sources:

• Your competitors: what are they posting?
• Industry social media conversations
• YouTube or podcasts
• Testimonials!

Client videos are gold. They don’t need to be fancy. Just ask them to talk about how your tech helped them. It promotes you AND them. Total win-win!

Keep It Simple… Then Upgrade

At first, don’t worry about being perfect. Just grab your phone and hit record. Use your office, a branded wall, or even a quiet hallway.

Once you’re ready to level up? Here’s what worked for us:

• Camera: Canon EOS M6 (or any quality mirrorless camera)
• Microphone: We used Shure MV7 – great sound makes a big difference
• Headphones: Audio-Technica M30x
• Lighting: Neewer light packs (natural lighting wins!)
• Backdrop: a simple green screen will let you add branded backgrounds later
• Teleprompter: Glide Gear TMP 100: especially handy for technical topics

You don’t need all this at once. But if you’re committed to video, invest in gear that improves quality over time.

Our Winning Video Format

Eventually, we found a structure that kept viewers engaged and watching to the end. Here it is:

1. Catchy title: Think “10 Ways to Keep Your Business Running During a Hurricane”
2. Teaser hook: A punchy sentence or two that draws them in

Example: “The dark web is full of people who want to harm your business. Keep watching to learn how to protect yourself.”

1. Short intro: Add your logo, a short audio intro, and your name/title
2. Main content: Teach, explain, share
3. Call to action: Tell them exactly what to do next and display contact info

This simple formula made our videos way more watchable and helped boost conversions too!

Where to Share

Anywhere. Everywhere!

• Your YouTube channel
• LinkedIn, Facebook, X, TikTok: wherever your prospects are
• Email newsletters
• Website service pages
• Blog posts
• Lead generation campaigns

We used video as the centerpiece of almost everything we did. And guess what? It worked.

Want a Shortcut?

If you’re a member of our free Cloud Academy for MSPs and IT Pros, we’ve already created video scripts you can swipe and use! Just film yourself using the script: the words are already there!

Not signed up yet? Go join. It’s free. And it might be the easiest way to jumpstart your video marketing strategy.

Time To Start Recording

Ready to be seen as the real deal?

You can do this. Start where you are. Record a simple video. Keep going. Stay consistent.

Before you know it, people will be saying, “I see you everywhere!”

And now, I’ll leave you with one of my favorite quotes from Back to the Future:

“Your future is whatever you make it. So make it a good one.”

Have a great week and weekend!