Medical clients must be targeted differently compared to other MSP clients. Their needs and values align directly with their offerings, meaning that appealing to their niche is an excellent way to sell cloud.
What are some of the biggest pain points for medical clients, and how can they be offset by the cloud? Let’s get into some essential benefits the cloud provides to this specific consumer base:
Reliable Security and Protection
Clients in the medical field have an obligation to maintain high security due to the amount of valuable data they have stored in their servers. Patient information is critical to protect, meaning many medical clients will not consider an option they view as potentially unsafe.
This is the point where you should emphasize the added security the cloud provides through moving data off of on-premise servers, negating ransomware. Explaining how the cloud excels at data security is a great way to get a medical client’s attention and assure them that cloud migration is safe and preferable.
Stress-Free Disaster Recovery
If something goes wrong, medical clients need to be assured that their information is still accessible. Losing data in the medical field is not an option, as doing so effectively halts productivity and ends up costing an abundance of capital.
The cloud provides multiple storage options that ensure that data will not be lost in the event of disaster, meaning that clients don’t need to worry about backups or recovery failing. These protocols allow medical clients to focus on their work and not stress the possibility of data loss.
Flexibility for On-Premise Applications
The cloud bolsters the capabilities of existing on-premise servers while reducing the need for more to be bought. Medical offices are not typically designed to house servers, so moving data off of on-premise servers into the cloud is a huge space saver.
What’s more, the cloud gives medical workers a simple and efficient way to access important information from anywhere.
Sticking only to on-premise servers in today’s world is a massive risk. Essential data is made more accessible and safer by utilizing cloud servers, which are two points that medical clients place great value on.
Have any questions about targeting medical clients or other specific industries? Let’s continue the conversation – reach out below or from our Contact Page.