How Cloud Services Can Keep Other MSPs From Stealing Your Clients

The Key to Keeping Other MSPs From Stealing Your Clients

In the information technology industry, customer service is a vital part of gathering and keeping your clients. If you’re not taking great care of your clients, you’re bound to be at risk of losing them to another MSP. But don’t fall into the mindset that being personable and responsive is enough. It’s about more than great customer service nowadays.

What do we mean?

Well, many industry experts are noticing a major shift in spending from on-premises infrastructure to cloud-based infrastructure. Just take a look at these interesting statistics:

• 90% of companies are already using some type of cloud service
• 77% of enterprises have at least one application or a part of it in the cloud
• 60% of companies use the cloud to store confidential data

Technology is evolving at an incredible rate, and for many organizations, it’s imperative to keep up with advancements – moving to the cloud for greater flexibility, fewer costs associated with upgrading when systems become antiquated, and of course, the ability to access data and applications from any device or location.

What Happens To MSPs That Don’t Offer Cloud Services?

Most MSPs are starting to embrace the cloud because it’s an inevitable move. Unfortunately, your long-term clients will likely start asking for cloud services – if they haven’t already – in the very near future, especially as more and more organizations start transitioning some or all of their employees to remote work. If you’re not selling cloud services to your clients, what happens?

Well, in the simplest terms, another MSP will. Virtually all businesses will move to the cloud. Whether they’ve already started adopting the cloud or they’re not even thinking about the cloud, they will inevitably move to the cloud at some point. This is simply the way the world is heading. Businesses need the cloud for benefits on-premises technology simply can’t offer:

• Anytime, anywhere access to data and applications
• More scalability in terms of adding users, storage, and more
• Less ongoing costs associated with upgrading, maintenance, etc.
• Greater ability to leverage the latest and greatest without upfront costs

Although some MSPs are hesitant on selling the cloud because they’re not prepared or they don’t think it’s relevant yet, the thing is, your clients will be looking for cloud services. It’s up to you to act as a trusted advisor and be prepared BEFORE they are. Start talking to your clients about the cloud, which means discussing the benefits, challenges, and decisions they need to consider before moving to the cloud.

The key is to act as a thought-leader that lets them know about the power of the cloud. Remind them of the importance of moving to the cloud BEFORE others in their industry do, so they can thank you for the competitive edge.

Do You Need A Cloud Partner?

CPU’s cloud partner program doesn’t require any commitment or cost. You simply resell our cloud services as your own to increase your monthly recurring revenue. You become the trusted advisor to your clients while we back you up wherever needed – offering the resources, marketing materials, and support you need.

Click here to get started or call us at (866) 883-8836 to schedule a consultation.