The Kaizen Habit Behind Every Seven-Figure MSP
Join us for this episode of MSP To The Future where your hosts, Jeanne DeWitt and David Hood, answer these questions and more about these cloud options!
Join us for this episode of MSP To The Future where your hosts, Jeanne DeWitt and David Hood, answer these questions and more about these cloud options!
At Cloud Services for MSPs, we often talk about the strategies that helped us grow a seven figure MSP so you can do the same. One of the most impactful resources I have ever found is a book called One Small Step Can Change Your Life: The Kaizen Way by Robert Maurer. If you have not read it yet, I highly recommend getting a copy because the highlights I am sharing today are just the beginning.
Many MSP owners believe that reaching seven figures requires massive, dramatic changes. In reality, these businesses are built from tiny, consistent steps that compound quietly in the background until they produce massive results. We call these Kaizen steps.
Overcoming the Fear of Big Plans
Have you ever noticed how often we start with a big plan only to have it vanish when a tech quits or a client emergency pulls us back into the trenches? This does not happen because you lack discipline. It happens because when a goal is too big, it triggers the brain’s fear response and shuts down your focus.
Kaizen removes that overwhelm by taking away the fear and friction. Instead of overhauling your entire marketing or rebuilding your service stack, you use small questions and small actions to bypass the resistance that kills momentum. Small steps survive in the chaotic environment of an MSP where massive changes rarely do.
The Power of Small Questions
Big questions like “How do I grow faster?” or “How do I fix my business?” often create anxiety because they are too big to answer. Kaizen flips this by shifting to tiny, specific questions that your brain can actually answer even on your busiest day.
- Marketing: What is one five minute marketing action I can take today, like sending one follow up email?
- Process: What is one process I can improve by just 1% this week, such as adding one step to a checklist?
- Sales: What is one conversation I can have that moves a client closer to the cloud?
- Leadership: What is one task I am doing today that someone else on my team could do?
- Efficiency: What is one thing causing stress or inefficiency, like a toxic client or a useless meeting, that I can remove?
Building a System of Continuous Improvement
These small questions work because they are non-threatening and produce actionable answers. When your whole team adopts this mindset, your MSP begins to improve automatically. Imagine if every technician improved one workflow per week or if you added just one insightful question to your quarterly business reviews.
This is how you turn an MSP into a system. It reduces burnout and builds the steady progress that leads to a big transformation. Success does not depend on giant leaps or big budgets. Small habits are what create extraordinary results!
My challenge for you this week is to choose one step so small that it is impossible to fail. Make one sales call or block one hour on your calendar to work on your business. Start small, stay consistent, and let Kaizen do the heavy lifting.
Today’s quote is from the author himself: “Success is the sum of small efforts, repeated day in and day out.”
Have a great week and weekend!